Honda Insight sales slump: There can be only one?
What does a lack of Insight sales mean for the future of the hybrid market?
Some have suggested that most hybrid buyers aren’t looking for bargains. Instead, they are seeking to send a green message.
Yet, is the Insight really that much of a bargain compared to a Prius? Ultimately, isn’t it cheaper because it comes with less features, such as ever important safety features? Also, isn’t it cheaper because it isn’t as fuel efficient as the Prius, especially in city traffic?
Certainly, today, hybrid cars are not a “budget purchase”, but aren’t there plenty of budget shoppers that would gladly buy cheaper, non-Prius hybrids if equally equipped and fuel efficient?